#1 HNI Database Provider

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Our Approach to Data Quality & Accuracy
Data-quality

Accuracy

We ensure that every data point — whether a phone number, location, or professional title — is current and correct. Our team uses verified sources and automated error checks to identify inconsistencies. Records found to be outdated, incorrect, or unverifiable are immediately excluded during the cleaning process.

Validity

Each lead is assessed against the specific filters you request, such as income range, city, or profession. We match job roles and asset indicators to confirm whether a contact truly qualifies as an HNI or UHNI. Our goal is to ensure that every record aligns with the audience profile you're targeting.

Reliability

We prioritize consistent performance across datasets. Our sourcing partners are screened for credibility, and every batch of leads is reviewed for engagement potential. We incorporate client feedback into our scoring model, which helps us track response rates and reduce bounce-related issues over time.

Completeness

We do not deliver partial or half-filled records. Every dataset is reviewed to ensure key fields like name, location, contact channel, and segmentation tags are present and relevant. We also enrich the data with lifestyle indicators, business category, city tier, or investment behavior where applicable.